The introduction of the World Wide Web has created an entirely new paradigm for the marketing of services and businesses that are available at the click of a button for anyone interested in finding a particular business, service, or product. With an ever-increasing customer base for the Internet and the plethora of means of accessing it, the Internet can provide the best marketplace to introduce and define businesses. The deeper penetration of the Internet into areas that have been previously inaccessible or untenable for business marketing has opened a new era for business listings. As an example, India is one of the biggest markets that offer a purely consumer-driven opportunity with a humongous middle-class with a veritable spending power. The latest study by comScore (“2013 India Digital Future in Focus”) has revealed that India’s “connected” populace has increased from 56.3 million to 73.9 million as on March 31, 2013. This is a massive year-on-year increase of 31 percent. India has become the third-largest “connected” population in the world. Furthermore, there has been a shift from the use of computers as a preferred means for Internet access: mobiles have been gaining increased preference for Internet access.
The above provides some hints into how the Internet has become a formidable avenue for information dissemination. It also provides a comparatively easy, efficient, and cost-effective way for setting up directories. For creating an online directory, a few things should be kept in mind: (1) a Website that can be navigated easily (this is to ensure that the Web site can cater to customers of varied ages); (2) the name of the Web site should reflect the business in an appropriate manner; (3) the hierarchical structure of the Web site should follow a set structure (taking a look at other popular sites and take a leaf from some of their ideas can help, too); and (4) ensuring appropriate penetration and advertisement of the Web site in local information channels. (5) Online Stationery Store
The Website should provide a one-stop destination for any and all types of customers. Care must be taken to ensure the business is explained in as simple a language as possible: esoteric text/images can only confuse your customer, which can be detrimental to business development.
With the Internet taking the front seat in the developing future of online marketing, setting-up shop with an effective online directory can go a long way in creating effective and efficient means of promoting your business.
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