A yellow pages directory is a listing of businesses, services, and relevant organizations that provide a particular set of services. They are either organized alphabetically or as per their category in order to facilitate information retrieval. Before the advent of the Internet, yellow pages were available as a heavyset directory with comprehensive listings of local businesses. If a particular service is required, the categorized listings could be perused, and the corresponding contact information could be procured. Most yellow pages directories require constant updating in the form of new directories being sent as and when updates are available in the listings or at select intervals, which is a cumbersome process. Further, the supply and coordination required to ensure all the target customers receive the required information is a time-consuming process.
With the advent of the Internet and various paraphernalia associated with it, it has become far simpler to advertise and procure information from a “yellow pages” directory. Online directories have retained the nomenclature “yellow pages.” Online versions of the yellow pages directory are available in two forms: on the World Wide Web or on discs. The former is more ubiquitous in nature, since the latter require a dedicated system with access to disc readers so that the stored directory information can be accessed. In the case of online directories, most of the popular ones have cross-platform versions that can provide seamless access to the voluminous information. With various versions available for computer and mobile platforms, customers can be kept updated with the latest information in the shortest possible time. Further, updating of the systems as well as the information contained therein can be done within a very short duration, facilitating the up-to-date dissemination of information.
One of the advantages of online access is the efficiency of information retrieval. Most directory services provide a gamut of search options. Searches can be categorized as per requirement: category, name, locality, price range, and so on. They also have various options for sharing the collated information. The search results can be shared via e-mail, sent as a text message to cellular devices, can be marked/tagged as favorites, shared on popular social networking Web sites, and so on. As per the latest statistics provided by Forbes, more than 80% consumers that are looking for a new product/service will first go to the Internet to search for the relevant information; a printed set of yellow pages comes second.
All these available options can be successfully used to facilitate information categorization and efficient retrieval.
Website-: http://www.indianyellowpages.net.in/
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